The image recording apparatus comprises: an inkjet head which has a plurality of nozzles discharging ink onto a recording medium; a conveyance device which performs relative conveyance of the recording medium relatively with respect to the inkjet head; and a fixing device which fixes the ink deposited on the recording medium from the plurality of nozzles, wherein the image recording apparatus records an image by discharging the ink onto the recording medium from the inkjet head while the relative conveyance by the conveyance device, and the image recording apparatus further comprises: a conveyance control device which controls a relative conveyance velocity of the recording medium in the relative conveyance with respect to the inkjet head; a discharge amount control device which controls an amount of the ink discharged from the inkjet head; a fixing control device which controls a fixing energy applied by the fixing device to fix the ink deposited on the recording medium; and a bleeding prevention control device which prevents the ink deposited on the recording medium from bleeding by variation-controlling at least one of the conveyance control device, the discharge amount control device, and the fixing control device.