The present invention is a business intelligence within an adaptive searching system. The searching system uses a business intelligence engine for communicating with a corporate database associated with a business enterprise and a consumer. The business intelligence engine compiles data about the consumer and any transaction conducted by the consumer with the business enterprise. A transaction monitor for monitors the transactions conducted by the consumer with the business enterprise. Rules are determined by a business process and rules engine derived from the data. The business intelligence engine analyzes the data to provide a personalized communication message to the consumer.