A container including: a container top having a dispensing opening formed from a plurality of top flaps; a container bottom disposed opposite the container top formed from a plurality of bottom flaps; and a plurality of decorative panels forming a sidewall of the container having a continuous decorative surface. The container is formed from a substantially symmetrical blank. As a result, the container can be loaded from either end on a cartoner. The container's continuous decorative surface on the sidewall allows for graphics on the container's sidewall to continue unimpeded. Advantageously, the container is designed for use on high speed cartoners and can be filled from either the top or the bottom as required.