A method and apparatus for creating a plume of fish attractant around a
submerged lure moving relative to the water are provided. In particular,
a diver is provided that includes a structure for receiving a fish
attracting substance. The structure for receiving the fish attracting
substance is configured so that a plume of the fish attracting substance
is directed around a lure connected to the diver while the diver and hire
are submerged in and moving relative to the water. A cap for enclosing
the structure for receiving the fish attracting substance may be provided
for containing the substance while the diver is out of the water.