A promotional apparatus for use in holding badges and other forms of identification includes a first housing, a second housing, an extendable and retractable cord that tethers the first and second housings together, and a badge holder secured to the second housing. The cord is normally retracted within one of the first and second housings such that the first and second housings are in adjacent relationship with each other when the cord is normally retracted. The badge holder and second housing can be retractably extended away from the first housing by a user. When extended away from the first housing, the second housing is free to rotate about an axis. The first housing includes an attachment device that releasably secures the first housing to a user's clothing and allows a user to extend the badge holder away from the first housing without dislodging the first housing from the user's clothing.