A system and method for performing person-to-person messaging with a value added service having a short message service center (SMSC) that receives a message having an address of a terminating wireless device, such as a and a Universal Resource Location (URL); a message server that creates an enhanced message from the address and URL of the message; and a Short Message Service Gateway Mobile Switching Center (SMS GMSC) that forwards the enhanced message to the terminating wireless device. The message server includes a SMSC interface that communicates with the SMSC; an Internet interface that communicates with the Internet; a system bus that connects the SMSC interface and the Internet interface; and a processor, connected to the system bus that extracts the URL and address from the message received via the SMSC interface, retrieves internet content from the Internet located at the URL address, and creates the enhanced message having the retrieved Internet content.