The invention provides a golf club, generally indicated by reference numeral (10). The golf club (10) includes a shaft (14) and club head (12) connected to the shaft (14). The golf club (10) further includes means defining a reflective surface (16) positioned so that when a user of the golf club (10) addresses a ball an intended target towards which a said ball is to be struck is visible in the reflective surface (16). The golf club also includes level indicators (40, 50), in the form of spirit levels, mounted on the head (12) to permit a user to determine when the head (12) is in a desired horizontal orientation when addressing a ball with the golf club (10). The level indicators (40, 50) is positioned to form an alignment aid, the alignment aid including parallel markings (38) on the reflective surface (16) in register with corresponding ends of the spirit levels (40,50).