A method for controlling the moisture profile of a paper web or board web processed in a heated multi-roll calendar to optimize the qualities of the paper or board, especially gloss. The method is characterized in that the moisture measurement is carried out both on either surface of the web and as a through-measurement, and the measurement results thus obtained are specified by a thermodynamic model which calculates the moisture of the web in three layers, and that the results thus obtained are used for controlling the supply of moisture to the web.