An information retrieval system is described that dynamically prioritizes search request results prior to output to a user. When a database search yields multiple hits, the results are first categorized into a series of groups. Categories are determined from any number of different factors, such as geographical locations of the search results, amenities, hours of operation, etc. For each category, the search results can be parsed into groups within the category. The results are first reported to the user in general terms, as a number of search results in each of the groups. The user is prompted to select the group that is of most interest, and the portion of the individual search results that are within the selected group are reported.