Electronic document design methods and computer programs allowing a user to separately control and modify layout and the design components of an electronic document. A number of possible document layouts and possible document designs are stored. A document is based on the combination of one of the stored layouts and one of the stored designs. While the user is viewing the electronic document, controls are available to the user allowing the user to view and select among alternate layouts and designs for that document. Color schemes and font schemes for the document may also be separated controlled.