A memory card, flash memory drive or other removable re-programmable non-volatile memory device is configured so that at least part of the memory is not available for storage of user data until data of a message stored in the memory is at least read out by the user through a host device to which the memory device is connected. The message may be an advertisement, instructions on using the memory device, or the like, to which the user is at least exposed as a condition of having the full capacity of the memory card available thereafter for use by him or her.