A product transfer system preferably includes a first conveyor for conveying a series of product in a first direction. This system also includes a cross conveyor vertically spaced from the first conveyor and oriented in a second direction angled at an angle .alpha. with respect to the first direction. A plurality of rotatable transporters are mounted on the cross conveyor for transferring the product from the first conveyor to the cross conveyor. The transporters are initially oriented perpendicular to the first direction before receiving the products and are rotatable to the second direction after receiving the products.