An improved multiparameter lighting fixture is provided comprising a base, a yoke, a lamp housing, and a communication port for receiving address and command signals. The lamp housing may be comprised of a lamp, a light valve, and a lens. The lamp, the light valve and the lens may cooperate to project, for example, an ownership image, a fixture identifier image, a time identifier image, a show identifier image, a content identifier image, or an effects identifier image. The lamp, the light valve and the lens may cooperate to produce a first image on a projection surface and a second image may be created from the first image by applying an interactive effect to the first image in response to an image captured by a camera.