Utility demand is continuously monitored and monitoring data is aggregated and organized. The results are presented visually as a Utility Demand Footprint, referred to herein as a UDF. A UDF characterizes the utility demand in relation to selected influencing factors over a selected time period and over selected time intervals within the time period. In a preferred embodiment, the UDF is generated using a computer program and includes color mapping for simplifying analysis of the information displayed in the UDF. The footprint generation may be performed for a particular time period in which the demand essentially keeps its character (e.g., summer) or may be periodically updated (e.g., every day, every hour, etc.) to capture the latest changes.