A vehicle power generation control apparatus has a power supply circuit, a rotation detecting circuit, an exciting current detecting circuit, a torque detecting/maximum exciting current determining circuit, and an exciting current control circuit. The rotation detecting circuit detects a rotation speed of a generator (or vehicle alternator) and the exciting current detecting circuit detects an exciting current flowing through an exciting winding of the generator. The torque detecting/maximum exciting current determining circuit calculates a power generation torque of the generator based on the output voltage, the exciting current, the rotation speed, and calculates an inertia torque of the generator based on a change rate of the rotation speed. The exciting current control circuit suppresses the exciting current flowing through the exciting winding so that a change rate of a total sum of the generation torque and the inertia torque does not exceed a predetermined value, for example, during the idling condition.