A sublimation ink carrier media is provided comprising a textile fabric and a sublimation ink printed on the textile fabric in a pattern. The textile fabric has a first direction and a second direction that is substantially perpendicular the first direction wherein the textile fabric is extensible in the first direction and is substantially non-extensible is the second direction. A process for the decoration of a shaped article by ink sublimation is also provided using this textile fabric. The process can be practiced with a textile fabric that is a woven fabric or nonwoven fabric.