A device, method and system for facilitating placement of a sock, stocking, or other footwear are disclosed herein. An exemplary device may have a lower member, a handle, and a spreader. The lower member may have a first side and a second side. The first side and second side are sized to fit within footwear when the lower member is in a retracted position. The handle may be coupled to the lower member and allows a user to position the lower member. The spreader means moves the first side and the second side from a retracted position to an extended position. In the extended position, the first side and second side are sized to receive a foot of the user.