A system of interaction between an electronic theme park experience and live theme park interaction and activity earns rewards. The interaction permits for rewards earned in the electronic theme park experience to be redeemed in the live theme park experience and vice versa. The electronic theme park and live activity are interactive in real or delayed time through an Internet connection. Activities on one or both of the live and electronic formats are designed to drive increased player visiting of the live and/or electronic versions. The Virtual Magic Kingdom is a virtual version of Disney's theme parks, specifically the "Magic Kingdom" portion of the theme parks.