A lifting and shaping system for a bra is disclosed. The system uses lift platforms shaped to fit into the cups of the bra and formed from thin material such as plastic. The lift platforms are attached to the bra toward the center of the bra. Connectors having one end attached to the lift platform and the other end attached to a slide on the shoulder strap adjust the lift of the lift platform when the slide is moved. Flexible shaping members distribute the lift of the lift platforms and maintain the natural shape of the breasts as they are lifted. Smoothing shields ease the movement of the lift platforms and connectors within the cloth confines of the breast cups. The flexible shaping members may also perform some of the functions of a smoothing shield.