An ink composition is provided including an amide compound represented by formula I, a coloring agent and a solvent. The amide compound and the polyhydric alcohol in the ink composition decrease the mobility of coloring agents and increase the adhesion to media, thereby minimizing the bleeding between colors of printed images, and improving the water fastness and dry and wet rub fastness to provide good color fastness on papers. The ink composition also improves the quality of the printed image, and also has good long-term storage stability. Thus, the ink composition can be widely used as ink-jet inks for ink-jet printers, printing inks, paints, textile printing, paper manufacturing, cosmetics manufacturing, ceramic industry, etc.