Television tuning device screen saver advertising is disclosed. The
television tuning device that is connectable to the Internet. While the
user has his or her device connected to the Internet, advertising
information may be cached. When the device enters a screen saver mode,
the previously cached information is displayed. The advertising
information can be targeted to the user based on demographic and other
information, and can be interactive. The advertising information may also
cause the device to tune to a particular channel related to the
advertising information, such that both are displayed. The advertising
information is unrelated to any sponsor of the television tuning device.