Systems, methods, and media for managing electronic asset tags for asset devices are disclosed. Embodiments include a system having one or more asset devices in communication with a network where each asset device has an electronic asset tag, where the electronic asset tag has contents including an asset number associated with the asset device having the electronic asset tag. The system may also include an asset tag manager in communication with the network to access the contents of the electronic asset tags of the one or more asset devices. In a further embodiment, the asset tag manager may be adapted to modify the contents of the electronic asset tags of the one or more asset devices. In another further embodiment, the asset tag manager may be adapted to reload to an asset device the contents of the electronic asset tag of the asset device.