An apparatus for concealing a light emitting video display mounted to a vertical surface by reflecting incident ambient light in mirror-like fashion. The apparatus includes a perimeter structure, which is positioned adjacent to the vertical surface about the video display. The perimeter structure has a front opening for enabling visual access to the video display. A beam-split film is disposed within the front opening, and has the characteristics of partial transmission of the light emitted by the video display and partial reflection of the incident ambient light. A fan is disposed to circulate air adjacent to the video display, and a light baffle is disposed about the perimeter structure for enabling circulation of ambient air through the perimeter structure while preventing the transmission of ambient light into the perimeter structure.