The objects are identified on the basis of location and characteristics. The method is performed by a user device and a service product offering a service with which objects are identified. The object to be identified is positioned and the position of the object is informed to the service to which the user device has connected. The user selects a characteristic presented by the service for an object to be identified. A message containing the position of the object to be identified and the selected characteristic are then sent from the user device to the service product. The service fetches information on the basis of the position of the object and the selected characteristic from a database. The user device with a connection to said service and a service has a database with objects classified on the basis of their position and their characteristic.