A toner preparation method is provided including: polymerizing a toner composition including a polyester-macromonomer having double bonds at the molecular chain ends and at least one polymerizable monomer to prepare a polymer latex; and mixing the polymer latex with a dispersed pigment solution obtained by dispersing a pigment in a macromonomer having both a hydrophilic group and a hydrophobic group and containing at least one reactive functional group and agglomerating the polymer latex in the presence of an inorganic salt, and a toner prepared using the toner preparation method. The toner has excellent properties of both a polyester-based monomer and a vinyl-based monomer and excellent gloss, durability, low-temperature fixing property, and storage stability, and the shape and size of the toner can be easily controlled.