The methods/systems described herein facilitate large-scale data collection and aggregation. One exemplary system that facilitates large-scale reporting of health-related data comprises a data collection component, a database and an aggregation component. The data collection component can collect health-related data on a large-scale from a non-selected population. The database can store at least some of the health-related data. The aggregation component can facilitate automatically ascertaining at least one pattern from the health-related data at least in part by applying one or more statistical, data-mining or machine-learning techniques to the database. One exemplary method of extracting health observations from information obtained on a macro-scale comprises receiving information about a plurality of self-selected subjects, pooling the information, mining the pooled information at least in part by employing a data-mining algorithm to infer one or more health observations from the pooled information, and monetizing the one or more health observations.