A bookmark editor in an Internet web browser application allows a user to create symbolic links between bookmarks and bookmark folders. The bookmark editor may also detect when a bookmark already exists for a document and prompt the user to create a link rather than a new bookmark for the same document. The user may then keep a folder, subfolder, or bookmark and link to it via a symbolic link. When a bookmark is added to a folder or subfolder, the user does not need to duplicate that bookmark for a linked folder or subfolder.