A method for determining absorbent article effectiveness of a virtual absorbent article. The steps of the method include providing a virtual body model, providing a virtual absorbent article model, providing virtual simulation software, running a virtual simulation of deformation of the virtual absorbent article model in proximity with the virtual body model, running a virtual simulation of the fluid balance of the virtual absorbent article model in proximity with the virtual body model, coupling the virtual simulation of deformation of the virtual absorbent article model and the virtual simulation of the fluid balance of the virtual absorbent article model, and determining absorbent article effectiveness of the virtual absorbent article model in proximity with the virtual body model.