An image pickup apparatus includes a lens barrel, a lens holding frame made movable in an optical axis direction inside the lens barrel, a movable lens held in the lens holding frame, a yoke inserted into the lens barrel and attached to the lens barrel, a magnet attached to the yoke, and a driving coil that is attached to the lens holding frame and located to be opposed to the magnet and gives propulsion to the lens holding frame. A pair of first fitting sections is provided in the lens barrel. A pair of second fitting sections is provided in the lens barrel. An interval between the first fitting sections is set larger than an interval between the second fitting sections. A distance from the optical axis to the respective first fitting sections is set larger than a distance from the optical axis to the respective second fitting sections.