A system for distributing information via short-range wireless communication. A mobile server receives information from an information provider for distribution to encountered devices. The information received from the service provider may contain both content to be distributed and context information that controls how the content is distributed. The mobile server may sense current environmental conditions, which are compared to distribution rules created from the context information to control how content information is distributed. The present invention is suitable for many applications, including the distribution of podcast-related information.