The disclosure details the implementation of apparatuses, methods, and systems for anticipatory information querying and serving on mobile devices based on profiles. Information and/or advertisement providers may use a code triggered information server to serve context, demographic, and behavior targeted information to users via mobile devices. Users register interest in the provision of information by scanning or observing codes or information. The scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile--which may include continuously updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information--the server selects information to serve to the users' mobile devices from an information base. In one embodiment, information may also be served to users based solely on the user profiles, and without any initiating code scan. This may be based on predicted space-time trajectories derived from the accumulated history of scanned codes. For example, a user who frequently scans codes related to fast food, has a stated interest in sweets, and it projected to pass a particular fast food restaurant at a particular time may be served an advertisement for a dessert product at that restaurant on his/her cell phone shortly before he/she is projected to pass it.