A business development process utilizing a business development database comprises collecting data for ideas from a plurality of sources. One type of collected idea data from said step of collecting is filtered in order to identify potential business opportunities. An opportunity analysis is then performed on said identified potential business opportunities to determine valid business opportunities. Resources are committed to the valid business opportunities, a business proposal is developed. This developed business proposal to a potential buyers. Success of the submission is determined and the business opportunity is executed if the submission is a success.