The present invention relates to a method of simulating the deformation of a viscoelastic material in which filler is blended to a matrix made of rubber or resin, the method including the steps of dividing the viscoelastic material into a finite number of elements to form a viscoelastic material model, a step of performing deformation calculation of the viscoelastic material model based on a predetermined condition, and a step of acquiring a necessary physical amount from the deformation calculation, where the step of dividing the viscoelastic material into a finite number of elements includes a step of dividing at least one filler into a finite number of elements to form a filler model, and a step of dividing the matrix into a finite number of elements to form a matrix model.