Techniques are provided for individual data objects in an enterprise computing system, where the individual data objects represent unique assets of a family of assets. The individual data objects are used in addition to business partner master data, and also in some cases in addition to generic product master data. The individual data objects are configurable such that attributes for an individual data object change over the lifetime of the unique asset to which the individual data object pertains. Techniques for modeling the lifecycle of an individual object family are described. Techniques also are provided for an integration framework that integrates a software application with an individual object that is used or altered by the software application.