A method and system are provided for presenting rates for travel services
using dynamic pricing bands. The dynamic pricing bands represent
approximate rates for travel services relative to available rates during
or close to the proposed dates of travel, or at or near the proposed
travel destination. Each dynamic pricing band is keyed to a particular
color, intensity, pattern, sound, or other graphical and/or audio
characteristic, thereby providing the consumer a sense of the seasonal,
regional, day of week, or other variability of rates for travel services
without having to compare actual numbers. The dynamic pricing bands are
applied to an interactive presentation of rates for travel services to
allow the consumer to explore possible rate variations for particular
travel services in a manner that provides a birds-eye view, is intuitive
and user-friendly.