A multiple fold product includes a relatively rigid substrate, such as paperboard, which has upper and lower surfaces. Slots are selectively cut into the substrate at the desired fold locations. The slots divide the substrate into an array of interconnected rectangular sections that are arranged in horizontal rows and vertical columns and which are interconnected by tabs. A first transparent, flexible sheet of material is mounted on the upper surface of the substrate. The first sheet of material has selected intelligence reverse printed on its lower surface such that the printed material is interposed between the substrate and the first sheet of material when the first sheet of transparent material is mounted on the substrate. A second transparent, flexible sheet of material is mounted on the lower surface of the substrate. The second sheet of material has selected intelligence reverse printed on its upper surface such that the printed material is interposed between the substrate and the second sheet of material when the second sheet of material is mounted on the substrate. Layers of opaque material interposed between the sheets of material and the substrate.