By providing a unique, pre-printed housing within which a plurality of windows are formed and positioned for cooperating with a plurality of longitudinally movable arm members or sliders, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. In the preferred embodiment, each window incorporates a transparent panel for overlying the visual image contained in the window, as well as preventing the user from obtaining access to the visual information contained therein.By constructing each of the plurality of longitudinally movable arm members/sliders in an overlying manner, a unique construction is realized which enables the movement of one arm member/slider to effectuate a change in the visual display of a window element which is not directly adjacent the arm member or slider. In this way, a unique, surprising and interest generating result is attained.