A mechanism of ranking weblog or "blog" items is provided. More particularly, the subject ranking mechanisms can facilitate ranking blog feeds and blog items contained therein thus focusing and intelligently delivering content (e.g., blog items) to users. The subject innovation facilitates ranking the blog feeds and blog items by creating a context rank around each blog feed. The context rank represents a sum of a context weight, a track-back weight and a comment weight. Accordingly, this context rank can allow readers to sort blog items in the order of popularity or importance thus effectively reducing content noise.