A method, system, and computer program product for enabling a wireless device in a mobile communication environment to obtain rights to protected content of a digital asset. The digital asset is downloaded to the wireless device from any one of a plurality of content servers or other wireless devices. The digital asset comprising a content ID, content encrypted with a content key, and information on obtaining rights to the content being expressed in a voucher generated by a voucher server in the network. The method, system, and computer program product also creates the digital asset for downloading to a wireless device from one of a plurality of content servers in a network and generates a voucher at the voucher server.