A liquid crystal display device of the present invention includes (i) a temperature sensor provided in at least one of pixels in a displaying area of a display panel, (ii) a lead line buried in the display panel, for transmitting a detection signal from the temperature sensor to a vicinity of the display panel, (iii) a temperature measurement control section for measuring a pixel temperature based on the detection signal transmitted from the temperature sensor, (iv) a data signal line driving section for outputting the data signal to the data signal lines in accordance with the pixel temperature measured in the temperature measurement control section. Further, the liquid crystal display device of the present invention includes (i) a plurality of data generating sections for generating data signals of the different output levels based on an inputted video signal and a video signal that is at least one frame earlier than the inputted video signal, (ii) a data generating section containing section for containing therein the plurality of the data generating sections, and (iii) a memory for use in selecting one of the data generating sections on a line-by-line basis for the respective scan signal lines.