A visual indicia for facilitating computer based access of a network by consumer. A machine readable code is disposed on a surface having encoded therein information as to a product or a surface, which machine readable code has no routing information contained therein to allow a user to access any location on a network. A visual indicia is disposed on the surface indicative of a relationship between the machine readable code and the presence of a location on a network. This allows this location on the network can be accessed by a computer having an appropriate input device for reading the machine readable code, such that reading of the machine readable code by the input device will connect the computer to the location.