Roll-forming apparatus is provided together with a conveyor system utilized to transport raw dough rolls. A stop gate is movably positioned in the path of the rolls and, when placed in an interfering position, temporarily stops the rolls while the rolls maintain sliding contact with the conveyor. An imprinter is positioned above the conveyor and adjacent the stop gate. The stop gate is subsequently moved to a noninterfering position to permit the rolls to pass to the imprinting drums where the rolls are formed into a desired shape.