A resistance training and massage apparatus simultaneously provides resistance training and massage. A vibrating strap is formed into a loop to extend around a body portion of a user. The strap is displaceable as the user exerts a pulling force on the strap. A motor is coupled to the strap and displaceable along with the strap as the user exerts a pulling force on the strap. The motor imparts vibration to the strap. Resistance means is coupled to the motor for elastically resisting displacement of the motor and the strap, and providing a resistance force to the pulling force exerted by the user.