An ink jet recording method and an ink jet recording apparatus permitting image formation with a high degree of color reproducibility while alleviating the influences of the ink-absorbency of the recording medium and the base color is to be provided. A transfer drum is applied a reaction liquid, and inks of different colors are applied by recording heads to the area applied the reaction liquid to form a coagulated ink image on the transfer drum. Ahead of the step to transfer this coagulated ink image to the recording medium, white ink is applied to at least the area of the transfer drum to which ink dots are to be applied or at least the area to which ink dots are to be applied out of the area of the recording medium to which the coagulated ink image is to be transferred.