A decorative material including a pattern layer formed from an aqueous composition, which can be easily handled without receiving any scratches on the surface upon loading or unloading, allows no possibility of load collapse when stacked, and has durable surface staining resistance. The decorative material includes a substrate, a sealer layer containing an aqueous adhesive on the substrate, a pattern layer formed from an aqueous ink on top of the sealer layer, and a surface protective layer covering the pattern layer to form an outermost surface, wherein the surface protective layer includes an antifouling agent containing a silicone oil in a matrix resin formed by curing of an oily resin or an ionizing radiation curable monomer, and the outermost surface has a dynamic coefficient of friction of 0.1 to 0.3.