The present invention provides a ferrite magnet material comprising, as a main phase, a ferrite having a hexagonal structure, the main phase containing A, La, R, Fe and Co, wherein A is at least one element selected from Sr, Ba and Pb, R is Pr and/or Nd, and the proportions of the total metal elements A, La, R, Fe and Co in the main phase are respectively A: 1 to 13 atomic %, La: 0.003 to 10 atomic %, R: 0 to 10 atomic % (excluding 0) Fe: 80 to 95 atomic % and Co: 0.05 to 5 atomic % based on the total amounts of metal elements. The residual magnetic flux density Br and coercive force HcJ can be improved without increasing the content of Co by incorporating Pr and/or Nd along with La and Co in the ferrite magnet material.