A toy actuation device is disclosed which has a device body comprising a holding unit that holds a toy such as a stuffed toy. The holding unit including first detecting unit for detecting that the toy is held in the holding unit; and movable engagement members that are engageable with outer parts of the toy. An actuation mechanism actuates the engagement members. A user-holdable member is detachably disposed at the device body and includes a second detecting unit for sensing that the user is holding the user-holdable member in association with the toy; and a control unit that actuates the actuation mechanism on the basis of the detection results of the first detecting unit and the second detecting unit.