An information processing apparatus, an information processing method and a computer readable medium that analyze a character string and execute desired processing using a simple operation. A character string reading device reads the character string in an image photographed by a photographing device, a character string capture and analysis device identifies a type of information represented by the character string by capturing and analyzing the character string read by such character string reading device, and extracting information represented by the character string, and a display controlling device generates an analysis result screen including the type of the character string and the information obtained by such character string capture and analysis device and displaying the analysis result screen on a display.