A method, apparatus, and system are directed towards managing unsolicited email messages, and the like, in part, by providing segmentation of an email inbox. In one embodiment, the email inbox is segmented into segments associated with a message from a trusted, trusted email address, an untrusted email address, and a segment for a bulk email message, such as spam, and the like. A determination that the message is from a trusted email address may be made based, in part, on whether the email address is associated with one's address book, a degree of separation that may be determined based on an association with another's address book, whether the email address was a sent email address, and the like. By segmenting the email inbox, the invention minimizes a risk associated with incorrectly discarding a message from a desired, but untrusted source.