Method of and system for delivering consumer product related information to consumers over the Internet. The system and method involves creating an UPN-encoded Consumer Product Information (CPIR) enabling Serviet for each consumer product registered within a manufacturer-managed UPN/URL database management subsystem. Each CPIR-enabling Serviet is encapsulated within an executable file and then stored in the UPN/URL database management system. Each CPIR-enabling Serviet is searchable and downloadable by, for example, (1) retailers purchasing products from an electronic-commerce enabled product catalog, (2) advertisers desiring to link consumer product information to Web-based product advertisements, or (3) anyone having a legitimate purpose of disseminating such information within the stream of electronic commerce. After downloading and extraction from its encapsulating file, the CPIR-enabling Servlet is embedded within an HTML-encoded document associated with, for example, an EC-enabled store, on-line auction site, product advertisement, Internet search engine or directory, and the like. Upon encountering such a Servlet-encoded HTML document on the WWW, the consumer need only perform a single mouse-clicking operation to automatically execute its underlying CPIR-enabling Servlet, causing a UPN-directed search to be performed against the manufacturer-defined UPN/URL database management subsystem, and the results thereof displayed in an independent Java GUI, without disturbing the consumer's point of presence on the WWW. Preferably, the CPIR-enabling Servlets are realized using Java.TM. technology, although it is understood that alternative technologies can be used to practice the system and methods of the present invention.